Tael (formerly WaBi) describes itself as a digital token for safe consumer products. Through integration with third parties, it aims to allow for a host of use cases through the interchangeability of the loyalty tokens on the blockchain. Tael’s claims that its first use case is seen in Techrock’s consumer products ecosystem. Techrock applies banking-level, tamper-proof NFC smart-labels to consumer goods, pairing them with their digital representations on the blockchain. Consumers ‘touch’ the label with their smartphones to verify a product’s authenticity, discover the product’s journey along the supply chain, and are rewarded for their purchase. Techrock aims to provide protection where authenticity matters, such as infant formula, cosmetics, alcohol, and supplements. Tael tokens are used in the loyalty point ecosystem to reward consumers and encourage behavior in the Techrock channel while generating data for all companies in the value chain. Tael’s vision is to bring blockchain based payments into the mainstream..